New music tracking service unveiled in Nigeria

radio-nigeriaThe introduction of the new tracking device will boost the industry’s efforts in providing accurate tracking standards for music aired in Nigeria. (Image source: Terrie Schweitzer/Flickr)Nigerian-based Compliance and Content Monitoring (CCM) has unveiled a music tracking service called musiktrak to provide a media monitoring facility in the West African country

Tunde Onadele, CEO of CCM, said, “musiktrak is the first and only service that tracks song plays across Nigeria with 24/7 recording of free-to-air broadcast transmission from more than 260 radio and television stations nationwide.”

Onadele added that musiktrak has detection and logging technology that can be put to effective use by various music industry stakeholders in comparative airplays for planning competitive activities.

“Musiktrak offering is presented in two comprehensive report packages – the musiktrak report and the musiktrak chart. Musiktrak chart is available with graphs, charts and selections by song title, genre and broadcast station. By subscribing to weekly reports that are instantly processed and downloadable from the CCM musiktrak website, music industry stakeholders will be better informed and able to stand up for their rights,” said the CEO.

With the launch of the new music tracking service, collective management organisations like Copyright Society of Nigeria (CUSON) and Musical Copyright Society Nigeria (MCSN) have no excuse for not collecting royalties from broadcast organisations, noted Onadele.

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