Reinforcing a partnership in the Middle East

SGT, a global software vendor in the broadcast and media industry, and Brainwaves, a systems integrator for the broadcast industry in the Middle East, are reinforcing their partnership to market, deploy and maintain SGT´s VEDA software suite in the Middle East. 

The cooperation started beginning of 2008 with a joint project for the American University of Cairo (AUC). Brainwaves was leading the project on-site to install and integrate the VEDA ingest, content management and news transmission systems.
“The first experiences to work with SGT were very positive and we are convinced that VEDA constitutes an optimised and highly promising broadcasting solution to manage workflow automation and media asset management for our customers in the region”, said Eyad Labib, CEO of Brainwaves. “We are very happy to strengthen our partnership with SGT. The combination of Brainwave's unique knowledge of the Broadcast industry in the Middle East associated with SGT leading products is a great opportunity for a long lasting, fruitful partnership, which provides a high level of confidence for our joint customers.”
Brainwaves is a Cairo-based IT-Broadcast systems integrator that combines best-of-breed technologies with an extensive engineering services portfolio to grant broadcast and postproduction customers the decisive competitive advantage. Brainwaves partners with leading Broadcast and IT vendors like SGT to allow Middle East customers to exploit the key opportunities and challenges resulting from the convergence of broadcast, telecommunications and IT industries.
As a pioneer in Broadcast IT technology, SGT has built the most comprehensive software range in the industry, from program management to play-out automation. With its new VEDA software suite based on a Service-Oriented Architecture (SOA), SGT is now leading the way towards workflow automation, rich-media content management and new distribution media such as the Internet or mobile phones.
Tailoring a VEDA solution to individual customer needs requires a full range of professional services, such as consulting, project management, bespoke software development, training and maintenance. SGT teams up with highly experienced systems integrators like Brainwaves for local provision of those services.
"The Middle East is a strategic region for SGT and we have proven that by joining forces with Brainwaves we allow media and TV companies in the region to optimise and enhance their broadcasting systems," said François Chiche, Vice President Sales and Marketing of SGT. "Brainwaves’ track record demonstrates their distinct capabilities and know-how to make every single client project a success in their region."

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