African e-commerce website Jumia partners with MTN

ecom  Fosforix flickrThrough this deal, users can utilise MTN Mobile Money services while shopping on Jumia. (Image source: Fosforix/Flickr)African e-commerce website Jumia has partnered with mobile operator MTN to enable online payments

Through this deal, users of Jumia, which is owned by internet incubator Africa Internet Holding (AIH) can make payments using MTN's Mobile Money service, AIH said.

Customers using Jumia across the continent can shop for a number of items including fashion, consumer electronics, home appliances and beauty products, the company stated. 

Sifiso Dabengwa, president and CEO of MTN, said, “We are delighted to be working with AIH. By bringing together our visions for the development of e- and m-commerce in Africa, we are able to make a real change to the region whilst also enabling our customers to take advantage of even more great services and products.”

AIH currently has multiple web companies including Zando, Lamudi, Carmudi, Jovago, Lendico and Easy Taxi, it said.

Jeremy Hodara, CEO of AIH, said, "For the first time in Côte d’Ivoire, this partnership between Jumia and MTN will give their customers the chance to experience a new level of choice and transparency when shopping online; from the choice of platform, to the preferred mode of payment, to their preferred method of delivery.”

Hodara added that the partnership will eventually spread to ventures like Jovago, Kaymu and Easy Taxi in a few weeks.

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