Ntegra acquires asset of RedArk

IT-AfricaNtegra provides advice, expertise and managed services to help its clients maximise business value from IT. (Image source: Beyond Access/Flickr)Business and IT consultancy firm Ntegra, as part of its expansion strategy in the digital arena, has announced the asset acquisition of RedArk

RedArk specialises in providing customer insights by combining online, social and CRM data. The results allow organisations to identify emerging trends, motivations, behaviours and expectations.

Andy Davies, CEO of Ntegra, said, “The acquisition of RedArk provides an exciting development for Ntegra. The acquisition allows us to offer a compelling solution to our clients in the business to consumer space by using big data techniques to combine customer information with publicly available data and social media trends.”

According to Ntegra, its digital methodologies provide organisations with the appropriate framework and governance to turn customer insights into actions giving business leaders the confidence to modify strategy, change propositions, improve service, and identify new opportunities quickly.

Jonathan Ellard, managing partner at Ntegra, added, “The RedArk proposition synergises with the experience of the Ntegra digital team and accelerates our digital offering. RedArk enables us to offer our clients a powerful cutting edge proposition, allowing them to gain actionable insights quickly and efficiently about their own customers.”

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