Mooditt unveils version 2.0 for Nigeria’s music market

Moodit Nigeria music marketThe success of Mooditt as a content platform reveals a growing sub-culture of content consumption over mobile in Nigeria. (Image source: Moodit)Incubated by Mahindra Comviva, the Nigerian music streaming app Mooditt has released its latest version with improved features

The new Mooditt 2.0 music app comes with a visually pleasing and highly fluid user interface (UI) but one of the app’s key offering is its first-of-its-kind music cataloguing by moods. This unique dashboard feature was designed especially for Nigerians who have an eclectic taste in music including Hip Hop, Highlife, R&B as well as religious music depending on their mood at any given point of time. Mooditt 2.0 music app’s improved algorithm classifies songs on the basis of various mood selections which makes it easy for the users to browse through Mooditt’s content repository and enjoy songs of their favourite artists blending with their mood at any given time.

Mooditt is a high-quality multi-media mobile application streaming service with a rich suite of local catalogue-based digital music content. The app has recorded more than 500,000 music downloads and was ranked No.1 music app in Google Play Store for eight months in a row. It has reported two million unique sessions, 32mn page views, 2.5mn songs streamed with an average seven minutes spent per Mooditt app user.

The application is able to dynamically change the streaming quality of the song depending on the network bandwidth available to ensure uninterrupted and seamless music experience to the consumers. The service allows users to create and share playlist and also download songs and ringtones for listening offline, wirelessly. The app offers the user the ability to search directly for tracks, artists, albums and browse music by genres.

Sunil Maharaj Kumar, head of D2C business at Mooditt, said, “The expansion of regional music brands and increase in smartphone user-base has been the key growth drivers for digital music in Nigeria, increasing its consumption exponentially.”

twn Are you sure that you want to switch to desktop version?