Comviva deploys Actian solution to power customer retention

laptopblck sxcVectorwise will enable telecom service providers to interactively analyse huge volumes of data faster and in more cost-effective way. (Image source: sxc.hu)Actian Corporation has announced that Comviva, a mobile financial and VAS solutions provider, has deployed Actian’s Vectorwise to power its customer value and retention solution, Revenue Plus

Comviva said the solution would enable telecom service providers to interactively analyse huge volumes of Call Detail Records (CDR) faster and in a more cost-effective way.

Ganesh Jayadevan, head of messaging and business solutions at Comviva, said, “Our operator customers require support to analyse massive volumes of data interactively.

“Through our association with Vectorwise for our Revenue Plus solution, we would empower our customers to analyse data faster and in a more cost effective manner. With data analytics as one of our key differentiators, in addition to the mobile value added services, our solution will allow greater customer retention at controlled operational costs.”

According to Comviva, the Vectorwise analytical database has the capacity to deliver great performance, while optimising for the x86 chip architecture on commodity hardware.

Jayadevan explained that the company selected Actian’s Vectorwise analytic database, as it will enable customers to analyse data 10 to 80 times faster and more cost effectively.

He added that this will allow operators to better understand customers, model pricing to optimise network usage and help operators make faster decisions and decrease churn.

Vectorwise general manager Fred Gallagher said, “We are proud to add Comviva to our list of thriving and innovative data centric customers.

“Comviva’s cutting edge solution combined with Vectorwise’s speed and cost-effectiveness provides a tool for service providers in the global telecom business environment.”

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