Discover Digital buys sports content for web TV

African computer  BohemianDollsDiscover Digital will rollout of web TV in South Africa to increase its audience reach. (Image source: BohemianDolls)Discover Digital has entered its first sports content deal for the upcoming launch of web TV in South Africa towards the end of the year

The company has been granted the streaming, download and electronic sell through (EST) rights to South Africa’s national motorcycle racing category, the Monster Energy SuperGP Champions Trophy, it said. 

“We have the capability to stream live content, which will open up a whole new market for sports rights holders looking to increase their audience reach beyond the traditional broadcast space. The deal forms part of our strategy to build a strong international and national sports portfolio for our customers,” stated Gary Buskin, a Discover Digital executive.

According to the company, Discover Digital has built the infrastructure needed to launch its service in the South African market and has already started various tests of the system.

GAS Sports, the promoter and rights holder of the Monster Energy SuperGP Champions Trophy, also showed his enthusiasim for the web TV rollout in South Africa. 

“Broadcast coverage over the internet provides us with the ability to reach a new audience in Africa, over and above our existing television broadcast plans. We are delighted to venture into this new media sector with Discover Digital,” said Sivile Mabandla, GAS Sports’ chairman. 

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