Facebook has announced 16mn people in Nigeria visit the social networking site every month with 100 per cent of them using their mobiles to access it
The Facebook community has doubled in size, with the company revealing 7.2mn users in Nigeria visit the site each day.
“This is the year we deepen our partnerships with Nigerian businesses. We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure Nigeria - its people, its agencies and its businesses - realise the opportunity that technology and mobile bring,” said Nunu Ntshingila, Head of Africa for Facebook.
“We know the mobile platform people use the most in Nigeria is Facebook and up to 77 per cent of Nigerians on Facebook use their mobile device to discover new products and services,” added Ntshingila.
Facebook also recently invited women leaders in Nigeria for dinner where Nicola Mendelsohn, VP, EMEA, Facebook alongside Ntshingila discussed entrepreneurism and how technology can drive economies and create jobs.