twitteryou tubeacpRSS Feed

New technology will enable Liquid Telecom to offer enhanced Wi-Fi services to businesses and bring benefits to consumers in the region

Liquid Telecom is now helping African businesses deploy and manage world-class Wi-Fi for their customers, through a new partnership with GlobalReach Technology.

Liquid Telecom’s managed Wi-Fi services are available to businesses that want enterprise-grade Wi-Fi without the worries of procuring and managing a wireless LAN service.

The GlobalReach service enables businesses offering Wi-Fi to their guests to connect and engage with these customers through a branded guest Wi-Fi experience and tap into new branding and advertising opportunities. It also offers comprehensive analytics on user demographics and engagement, enabling businesses to better understand their customers and tailor service to customer needs and behaviours.

“The partnership with GlobalReach brings the power and scale of a global Wi-Fi enabler into Liquid’s core network and data centres, allowing our customers to benefit from the latest Wi-Fi technology deployed in-country,” said David Behr, Chief Product Officer at Liquid Telecom.

The service combines connectivity from Liquid Telecom with hardware from Ruckus Wireless and a cloud-based platform from GlobalReach, which provides authentication, authorisation and accounting and customisable captive portals. It enables the smallest cafes to the largest shopping malls and hotels to offer Wi-Fi securely to their customers without having to incur large up front installation costs.

“Wi-Fi that works for both staff and visitors is critical in the corporate environment, while reliable free Wi-Fi is also becoming an expectation of visitors and customers to many venues. Insights into customer behaviour leads to an enhanced customer experience, driving additional sales and enabling new revenue streams through proximity marketing, which in turn pays for the Wi-Fi service,” commented Ellie Hagopian, Head of Wi-Fi Strategy at Liquid Telecom.”

Liquid Telecom’s managed Wi-Fi is available for a fixed monthly fee and will be available in 8 countries across the region.

SEACOM debuts LEO satellite service, enhancing connectivity in South Africa; industry leaders endorse its potential for digital transformation. (Image source: Adobe Stock)

Paratus Group pioneers fastest fiber express route linking Johannesburg to Europe, revolutionising telecommunications with low latency and high-speed connectivity. (Image source: Adobe Stock)

Empowering girls through innovation in education across Africa. (Image source: Adobe Stock)

(L-R): Dr Diane Karusisi, CEO, Bank of Kigali and Dr Reda Helal, group managing director – processing, Africa and co-head group processing, Network International. (Image source: Network International)

Kagiso Mothibi, MTN SA’s general manager for fintech products and services. (Image source: MTN)

Huawei Cloud pledges US$10mn in credits, aims to support 100 Nigerian startups, fostering innovation & digital transformation. (Image source: Adobe Stock)

Microsoft envisions AI empowering Africa's progress, highlighting strategies for governance and partnerships to ensure equitable advancement. (Image source: Adobe Stock)

American Tower and ProFuturo join forces to revolutionise education in Africa, bridging the digital divide and empowering underserved communities. (Image source: Adobe Stock)

Orange Digital Center and Coursera join forces to offer free certification courses for new digital professions. (Image source: Adobe Stock)

Africa Data Centres & DPA SA pioneer solar farm for sustainable data solutions in South Africa. (Image source: African Data Centres)

MTN leads South Africa's mobile networks with exceptional speeds, while Vodacom excels in 5G. (Image source: Adobe Stock)

MainOne, an Equinix subsidiary, partners with Akwa Ibom state for high-speed connectivity, enhancing Nigeria's digital landscape. (Image source: Adobe Stock)

Debbie Beech, country manager: SA and SADC at cybersecurity expert, Exclusive Networks Africa. (Image source: Exclusive Networks Africa)

South African government plans to extend Wi-Fi connectivity to 5.5 million households in rural and township regions over the course of the next three to four years. (Image source: Adobe Stock)

MTN & Airtel create APEP to boost mobile money in Congo. (Image source: Adobe Stock)