Telkom seeks electronic retail boost

internet_photosteveTelkom's partnerships are directed at more availability of its high-speed broadband service to customers. (Image source: Photosteve/Flickr)Telkom’s high-speed broadband services will be available at third-party stores with which the company has decided to partner for increasing customer reach

To test the concept of retail boost with such partnerships, the African communications giant has launched a pilot project with DionWired stores in Durban, Woodmead in Johannesburg and Canal Walk in Cape Town.

Managing director of Telkom consumer services and retail, Manelisa Mavuso, said, “Retail channels remain the predominant way for customer purchases and are key to Telkom’s strategy to increase market reach and provide easy access to our products and services.

“We aim to capitalise at the point of purchase where customers buy their PCs and laptops, gaming consoles, Internet TVs, tablets and cellphones,” added Manelisa.

The pilot project with DionWired followed an earlier announcement about Telkom’s partnership with Samsung, announced at the Samsung Africa Forum in Cape Town in March this year.

Through the Samsung deal, customers were offered Telkom broadband packages as part of their Smart TV purchase.

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