Airtel Africa to join Bridge Alliance

mobile africa airtelThrough this alliance, Airtel Africa will be able to provide tailored solutions to enterprise customers looking to procure mobile services regionally. (Image source: gailjadehamilton/Flickr) Airtel Africa, the subsidiary of telecommunications group Bharti Airtel has announced plans to join the Bridge Alliance to enhance its enterprise and roaming services offerings

The Bridge Alliance is a group of 14 operators serving more than 500mn customers across the globe. Members of the alliance include Airtel India, Airtel Bangladesh, AIS Thailand, CSL Hong Kong, CTM Macau, Globe Telecom, Philippines, Maxis from Malaysia, Vietnam’s MobiFone, SingTel Mobile, Australia’s Optus Mobile, South Korea’s SK Telecom, Taiwan Mobile, Telkomcel and Telkomsel from Indonesia.

According to BizTech Africa, Airtel Africa chief marketing officer Andre Beyers said joining this alliance would enhance the telecoms provider’s operational efficiencies.

Bridge Alliance chief executive officer Alessandro Adriani said, “We are deeply committed to helping Airtel Africa enhance its market position and gain competitive advantage. Our partnership will enable Airtel Africa to provide tailored solutions to serve enterprises wishing to procure mobile services regionally.

"Additionally, with our expertise, research and empirical evidence gathered from other markets, Airtel Africa will be able to deliver extended, simplified and competitive data roaming and voice services.”

With a presence across 17 African countries, Airtel garnered over 66mn customers during the nine months ended September 30, 2013.



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