Alcatel Onetouch to launch multiple devices in Nigeria

Alcatel Onetouch Krlis Dambrns FlickrThe smartphone company will launch a wide range devices to reach consumers with both high and low purchasing power. (Image source: Kārlis Dambrāns/Flickr)Smartphone manufacturer Alcatel Onetouch is planning to launch a wide range of mobile devices into the Nigerian market

Nick Imudia, the newly appointed regional director for Nigeria and Central Africa at Alcatel Onetouch, said, “We recognise that every smartphone user needs and deserves a device that offers good performance, beautiful aesthetics and rich functionality. As such, we’ll strive to offer choice, variety and flexibility to consumers irrespective of their budget.”

The company has chosen TD Mobile as its distributor for Nigeria. The distributor is a part of Technology Distributions Limited. With its wide distribution network for mobile devices across West Africa and presence in major Nigerian cities, the tie-up with TD Mobile is expected to help Alcatel Onetouch effectively reach a large market with its product portfolio.

“My immediate priority will be to give Nigerian consumers, partners, operators and their consumers easy access to our vast range of affordable products. In the mid to long term, we believe we can grow Alcatel Onetouch into a major player in the Nigerian market. We have the brand, the products and the distribution capabilities to grow aggressively in the years to come,” Imudia added.

Alcatel Onetouch is a brand of Hong Kong-based mobile and Internet devices manufacturer, TCL Communication.

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