Embedding a new class of message intelligence

Mobinil, Egypt’s largest GSM operator with over 21mn subscribers, has selected Comviva's SMS Router solution to enhance SMS traffic delivery across its network.

Comviva’s SMS Router will embed a new class of message intelligence into Mobinil’s network to improve handling of high throughput requirements, optimise delivery, load-share and integrate existing SMSCs more efficiently. With SMS Router, all SMSCs across the network become one virtual SMS processing platform, enabling Mobinil to reduce the burden on some SMSCs and exploit latent SMS processing power elsewhere - resulting in a huge gain in message handling capacity.
Commenting on the alliance, Tarek Fouad Abd El Latif, Manager, Messaging Service platforms, Mobinil, said, “With SMS and MMS message traffic enjoying continued strong growth, we needed a proven solution to manage the increased load without requiring major investment. . We selected Comviva’s SMS Router to efficiently route traffic over our existing network infrastructure – and deliver an improved level of service to our customers creating greater satisfaction and long-term loyalty.”
Speaking on the occasion, Manoranjan Mohapatra, CEO, Comviva said, “Comviva’s suite of messaging solutions constantly evolves to meet the changing needs of our service provider partners. SMS Router enables seamless scaling of capacity and is fully redundant, supporting operators’ 99.999 per cent requirements. Comviva deploys a combination of innovative features to enhance the network’s message-handling performance, delivering between 60 and 70 per cent of text messages on the first attempt.”
“We are very pleased to be partnering Mobinil, one of the region’s most dynamic operators, to deliver new and compelling value added services to the mobile community. Having achieved success with deployments of messaging solutions across the globe, we are confident of adding value to Mobinil’s services in the Middle East region with our SMS Router solution,” added Sabri Amireh, VP, Middle East & North Africa, Comviva.
Present in the MENA region for over eight years, Comviva has deployed solutions for more than 35 mobile operators in the region - consolidating its position as a market leader in the value added solution space. Comviva’s solutions reach 130mn subscribers across the Middle East and North Africa and over 500mn subscribers globally.

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