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emporia Telecom has announced it has launched its Make your smartphone simple app at this years Mobile World Congress show in Barcelona

The app transforms an Android smartphone into a simple to use device with instant access to key functions in a simple and intuitive interface.

As more and more over 60s enjoy a longer life expectancy, it makes sense that they enjoy the benefits of instant access to information, communication and social networking.

"Many older users experience smartphones for the first time either via a relative passing on a previously used handset or on a low-cost device. Often the 'out of the box' experience is limited to a brief quick start guide if anything. This can make the experience complex and off-putting, particularly if there are multiple software updates and complex apps installed. Our app aims to enable any Android phone to become smart but also simple to use," said Eveline Pupeter, founder and CEO of emporia Telecom.

emporia’s app is compatible with a wide range of Android devices whilst a significant number of additional devices will be added in the future.

According to emporia Telecom, The ‘Make your smartphone simple’ app is based on the simple and intuitive user interface that emporia deploys on its smartphone devices including emporiaSMART and emporiaSMART.2.

The user interface, the company says, is the result of research and collaboration with a number of leading research institutions and special interest groups for older generations from across Europe. The interface has been thouroughly researched and tested by users to ensure the smartphone experience is simple to use.

 

 

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