First Bada smartphone hits the market

Samsung Electronics Co. Ltd. has launched the Samsung Wave (Model: S8500) - the first mobile handset to be released on Samsung’s new, open mobile platform, Samsung bada, and the cornerstone of the company’s commitment to provide a smartphone for every lifestyle.

The Samsung Wave offers a Super AMOLED 3.3" display that makes the screen truly come alive, a Social Hub to bring you closer to your contacts and connections, and TouchWiz 3.0 for an intuitive and hugely customizable user interface. The Wave's high-speed CPU ensures swift, smooth application experiences and multi-tasking, making the device an always-on mobile multimedia companion. The Samsung Wave has been built to offer users an unrivalled level of performance, customization and choice in how they connect with their world.

“The Samsung Wave truly demonstrates our commitment to deliver rich, connected and innovative smartphone experiences to everyone,” said Mr. Duke Park, General Manager, Samsung Cairo Office. “Samsung Wave sees our platform vision become a reality. For the first time, developers have the freedom to create applications across multiple platforms, for consumption on a huge range of devices. In the Wave, our developer partners can see the ocean of opportunity that is offered by the bada mobile platform and our device technology.”

- Super AMOLED, seeing is believing:
The Samsung Wave features the world’s first Super AMOLED display. The Super AMOLED offers much brighter, clearer, and less reflective display, featuring a high resolution WVGA (800 x 480 pixels) screen with mDNIe (mobile Digital Natural Image engine) technology. DNIe technology is proven display technology which incorporated to Samsung’s LCD TV and LED TV lineups.

- Social Hub, my communities at my hand:
Social Hub has been designed from the ground up to seamlessly integrate all major portal’s email, IM and SNS services directly into the Samsung Wave. With its TouchWiz 3.0 UI, it provides users easy-flow integrated experience of messaging, managing contacts and viewing calendar events.

- TouchWiz 3.0 UI, new and improved:
With its eye-catching screen, Samsung’s latest TouchWiz 3.0 user interface gives a tactile, intuitive user experience, and includes iconic new features such as motion UI, Smart Unlock and customizable widget screen. The Samsung Wave provides superior levels of choice to all users via its fully customizable menus and home-page. Users will also benefit from Quick Panel, a way of prioritizing and aggregating applications into one screen for instant access.

- Speed, performance and beauty:
The Samsung Wave benefits from a superb 1 GHz processor which offers users the best graphic performance available today. Its speed makes the touch screen user interface incredibly responsive and intuitive and, more importantly, means that the 3D and memory-intensive graphic and video performance is unsurpassed.

- Multimedia features and connectivity:
Multi-codec support for DivX Xvid, MP4 and WMV, and support for virtual 5.1 surround sound delivery transforms the device into a personal entertainment system and HD video (720 p) decoding and recording capabilities make the Samsung Wave an outstanding device for capturing, sharing and viewing video.
For the first time in the world, Samsung Wave has incorporated Bluetooth 3.0 and WiFi 802.11n standard.

- Samsung Apps, unlimited expandability:
Samsung's bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online. Featuring a wealth of games, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps gives users instant access to a huge choice of mobile experiences.

www.samsung.com

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