Kirusa ties up with txtGhana

Innovative and compelling services to Ghana mobile subscribers

txtGhana, wireless applications services provider of Ghana has tied up with Kirusa, a global developer of Mobile Value Added Services, to bring innovative and compelling content services to mobile subscribers in Ghana.

This service will encompass several content categories including religious, motivational and lifestyle content, delivered to the market on Kirusa’s platform, an open platform supporting industry standard VoiceXML, subscription management, and integration into all the key elements in the carrier network. The Kirusa platform thus provides a framework for third party application developers and content providers to quickly offer and monetize innovative voice and content services to mobile subscribers.

Initial launch

Initial launch will be through leading mobile carriers in Ghana, leveraging the Kirusa platform deployed at these mobile carriers. With Kirusa’s deployment across Africa and with geographical reach of txtAfrica, parent company of txtGhana, these services will expand to other African markets.

Speaking on the occasion, Surinder Singh Anand, Vice President of Product Management at Kirusa, said, “We are delighted to tie up with txtGhana, further expanding the suite of value added services offered to mobile subscribers in Ghana. Their experience and understanding of the mobile terrain of Africa is impeccable. Content provisioned from txtGhana is localized, relevant and in tune with the needs and preferences of the target market.”

Partnership

Commenting on this partnership, Mr. Nii Laryea, CEO of txtGhana, said, “txtGhana believes in alignment with capable industry players with reputable proficiency in certain industry niches. With content provisioning being one of our core strengths, collaboration with a player like Kirusa is a perfect match.” He further added, “Distribution of our content through state-of-the-art technology of Kirusa will provide our customers a seamless and sterling service experience.

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