Morocco customers rewarded for loyalty

Inwi, the challenger operator in Morocco, has announced the roll-out of sicap Customer Retention Platform, a flexible plug and play solution which rewards inwi subscribers for their mobile, fixed or Internet service loyalty.

The sicap Customer Retention Platform is powered by the "Loyalty Manager", a flexible real-time promotions and campaigning enabler.

Unlike legacy platforms still running in the majority of networks, promotions on the sicap platform can be configured without any IT development, making even small-scale or batch promotions worthwhile. Inwi can easily set up and test the effectiveness of loyalty campaigns on selected customer segments using the sicap platform. This puts Moroccan newcomer inwi in a strategic position to pursue a segmented loyalty and retention strategy with very quick turnaround times, and suits the newcomer's policy of changing the face of the market, especially for young Moroccan subscribers, by being creative and innovative in its offer.

There are numerous commercial advantages of the sicap Customer Retention Platform. Inwi can for instance stimulate service usage by offering bonus points or SMS or special offers. Inwi has already kicked-off sicap loyalty promotions which reward high-value subscribers with points or prizes.

According to Mr Izmar, CIO at inwi, "We chose the sicap Customer Retention Platform for its flexibility and ease of use by non-technical staff. Our marketing team can now launch trial campaigns and react instantly to strategic opportunities. The Sicap solution was integrated seamlessly into our billing and self-care platforms and has already proven successful in driving service usage."

Mr. Pierre-Xavier de Marliave, sicap Regional Account Manager for Northern Africa said of the partnership "we are proud to accompany Inwi in their drive to gain and retain subscriber loyalty.  Sicap offers not only its technical expertise, but also loyalty consulting packages designed to help our operator partners analyse, fine tune and get tangible results from their investments. "

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