New creative team for South Africa’s first converged telecommunications network operator

Net#work BBDO has been confirmed as the new creative agency for South Africa’s first converged telecommunications network operator, Neotel; continuing the agency’s new business-winning streak.

Net#work has over the years garnered a wealth of expertise within the telecommunications industry, which they bring to the table in this exciting new partnership.

"From the moment we met the Neotel team, we knew there was an immediate culture fit. We were inspired by their desire to make a real difference to South Africa; a value that has always been at the core of our agency. In addition to this, it was totally refreshing to meet a marketing team who has an express intention of truly being the best company to work for, by extending the intent to its suppliers. We are excited to be bringing our years of telecom experience and our desire to create breakthrough communication campaigns for Neotel, that will capture the energy and possibilities that this fantastic brand delivers," explains Abdulla Miya, Net#work BBDO’s Managing Director.

Jacky Humphries, Chief Marketing Officer: Neotel says: “After a successful entry into the South African tele-communications market, Neotel's brand essence 'Inspiring Possibility' is now ready to be launched to the South African market. To achieve this, we wanted an agency that would in spire us and reach beyond what we deemed possible. We needed to find an agency that could translate the energy of the brand and Net#work BBDO is that agency.”

“We believe that we have found a team that is as inspired as we are, one that will drive the brand essence in the best possible manner through all mediums of communication. Our aim is to challenge convention, and we believe Net#work BBDO will achieve this for us," Humphries concludes.

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