Orange introduces new post-paid plan in Kenya

ornageThe launch of the Orange Ongea plan is the continuation of a trend by three major telcos to increasingly focus on post-paid bundled offerings in Kenya. (Image source: Orange)Telecom solutions provider Orange has introduced a post-paid plan for its mobile subscribers in Kenya

According to the company, the Orange Ongea plan is a bundle offering, giving subscribers the option of US$10.91 or US$32.74 monthly bundles to access Orange mobile voice and data services.

Vincent Lobry, CEO of Orange, said, “The Orange Ongea plan will require a subscriber to place a deposit of US$21.83 upon registration. On-net and off-net calls will be charged at US$0.02 and US$0.03 respectively. While on-net and off-net SMS will be charged at US$0.01 and US$0.02 respectively. Calls and SMS to international destinations are also included in the bundle.”

A customer will receive pre-paid offers once they exhaust their bundle and will require top-up to continue using Orange services, added Lobry.

Lobry noted, “The Communications Authority of Kenya’s Quarterly Sector Statistics Report suggested that Orange’s growth strategy on market share is indeed working, making it one of the telecom firms to record continuous growth. During the Q3 review of 2014, Orange grew its market share to 9.2 per cent, up from 8.3 per cent recorded in the previous quarter.

“We remain committed to strengthening our business and these statistics confirm that we are moving in the right direction and most importantly that our strategic approach is indeed working.”

The launch of the new post-paid plan is expected to help Orange retain its customers and grow its market share in the East African country.

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