TV channel expands coverage

Carriage on free-to-air DTH platform provides Fashion One channel with a footprint covering 70 per cent of the African continent

GlobeCast, a leading provider of video content management and delivery, has signed a deal with premium fashion broadcaster Fashion One TV to bring Fashion One to millions of new homes across sub-Saharan Africa via its capacity on the Astra 4A satellite at 5ÂșE.

The satellite, which has the most powerful Ku-band coverage in sub-Saharan Africa today, has a footprint that covers an estimated 70 per cent of free-to-air, cable, and satellite audiences within Africa from Europe, reaching a community of potentially 50 million households. It also offers easy reception from dishes that average 90 cm.

"We are pleased to be able to extend our reach to a larger audience in sub-Saharan Africa," said Mick Gleissner, chief executive officer of Fashion One. "This expansion follows our recent milestone of launching our coverage across Europe and northern Africa."

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