The Nelson Mandela Foundation (NMF), in partnership with Glorious Digital, has launched its first digital supporter community – the Nelson Mandela Foundation Digital Patronage – to celebrate the legacy of the late Nobel Peace Prize laureate, Nelson Mandela
Each of the 1,918 founding memberships – valued at US$1,000 – provides an opportunity to participate in one of the most formidable legacy projects of all time: keeping the spirit, memory, dialogue, and humanitarian work of Mandela alive. Through lifetime membership, the patronage can be bequeathed as a gift to future generations.
Each patronage is presented with a unique digital artwork for members to display. Drawing on Nelson Mandela’s personal archive held by the NMF, together with other authorised collections, Nelson Mandela: A Portrait in 27 Colours will commemorate the 27 years Nelson Mandela spent in prison fighting injustice in his country.
“The Nelson Mandela Foundation is constantly exploring innovative ways to reach a greater breadth of supporters. By using emerging technology, the Foundation can further unite supporters globally. Attracting new partners helps the Foundation continue its work at a time when the world needs to be reminded about the legacy of Madiba,” commented Sello Hatang, CEO of the NMF.
A new way to give
“By introducing the Digital Patronage, the Foundation has the opportunity to contemporise the Mandela legacy and tap into new, younger generations of supporters and philanthropists,” stated Tim Harper, CEO of Glorious Digital, a leading agency and marketplace for authentic and globally recognised projects.
“To be entrusted with Mandela’s personal archive, his legacy, and his messages of togetherness, optimism, leadership, equality, freedom and hope, among others, is an honour and a privilege. The collaboration with the Foundation will give a uniquely new cohort of NMF patrons the opportunity to support Mandela’s legacy through a new way of giving,” concluded Harper.