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Vertiv, a global provider of critical digital infrastructure and continuity solutions, has launched its million dollar hub in Morocco

Pierre Havenga, managing director of Vertiv in Middle East and Africa, said, “The launch of our new hub in Morocco gives us an opportunity to continue to reinforce our commitment of delivering revolutionary, game-changing, core-to-edge solutions to our customers and our channel partners. Our presence in such a geographically strategic location such as Morocco safeguards the entire value-chain from local availability of our services to rapid delivery of fast-moving goods.”

“It also strengthens our global delivery model, thereby allowing our partners to gain momentum in their own businesses and services,” Havenga stated.

As a precursor to its stock hub launch in Morocco, Vertiv recently embarked on a series of roadshow events to showcase its latest technology innovations to channel partners, consultants and end-users across Europe, Middle East and Africa (EMEA) earlier this month. This strategic move aims to transform the supply-chain landscape.

With all trends pointing in the direction of heavy and completely digitised business eco-systems in the future, Vertiv’s initiatives remain focused to address the unique needs of channel-partners in local markets and to deliver a strong supply chain that ensures fast, easy equipment delivery and service anywhere in the world.

The idea behind establishing a new stock holding in Morocco sprung from Vertiv’s relentless pursuit of providing superior services to existing and new clients, improving connectivity and introducing disruptive technology, thereby creating a win-win situation for all. This initiative is designed to improve lead times and create more opportunities, thus propelling pace of business in the EMEA region.