Meta launches Reels on Facebook across sub-Saharan Africa

META 24 FebMeta is expanding the availability of Facebook Reels for iOS and Android to more than 20 countries across sub-Saharan Africa with an aim to help creators to earn money, new creation tools and more places to watch and create Facebook Reels

Prior to this launch, Reels was available on Facebook in India, Mexico, Canada, the US, and is now available across sub-Saharan Africa in Zimbabwe, Zambia, Uganda, Tanzania, Swaziland, South Africa, Seychelles, Senegal, Rwanda, Nigeria, Namibia, Mali, Malawi, Lesotho, Kenya, Guinea, Ghana, Cape Verde, Cameroon, Burkina Faso.

Nunu Ntshingila, regional director for sub-Saharan Africa at Meta, said, “We’ve seen that video now accounts for almost all of the time people spend on Facebook and Instagram, and Reels is our fastest growing content format by far. This is why we’re focused on making Reels the best way for creators to get discovered, connect with their audience, and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.”

Meta is also creating a variety of opportunities for creators to earn money for their reels. The Reels Play bonus programme, part of Meta’s US$1bn creator investment, pays eligible creators up to US$35,000 a month based on the views of their qualifying reels. In the coming months, the bonus program will be extended to more countries, so more creators can get rewarded for creating reels that their communities love.

Additionally, Meta has been testing full-screen and immersive ads in between Facebook Reels since October of last year, and will roll them out to more places around the world over the coming months. Just like with organic content on Facebook, people can comment, like, view, save, share and skip them.

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