MTN has launched RCS Business Messaging (RBM) services in partnership with Google and Dotgo, a Gupshup company and a leading cloud communications provider of RBM Solutions
RBM uses the rich and interactive features of Rich Communication Services (RCS) – the next generation SMS that allows sharing of audio, video, images, location etc – to enable branded business messaging.
Dotgo’s messaging-as-a-platform (MaaP) is integrated with the Google Jibe RCS platform for business messaging, the world’s most advanced RCS platform that provides a high degree of scalability. As a partner, MTN would leverage the services provided by Dotgo such as the RCS APIs, chatbot directory, billing, payments, reconciliation, and more, to drive monetisation from RCS.
“As Nigeria’s largest carrier, MTN is all set to onboard brands that can reach out to a vast majority of Nigerian customers and delight them with a user experience like never before, to boost lead generation and conversion rates. This is a great opportunity for brands to connect with the end consumers of Nigeria for sales and support,” said Lynda Saint-Nwafor, chief enterprise business officer at MTN Nigeria.
“With the highest number of subscribers in the region, RBM services on MTN will be a game changer. Dotgo has excelled once again as one of our top partners for monetising RBM with mobile operators,” commented Juliet Ehimuan, country director, Google Nigeria.
“The launch of RBM by MTN, the largest operator in Nigeria, will accelerate adoption of RBM by brands in Nigeria. With the launch done, we will be working with MTN and Google to help CPaaS providers and brands in Nigeria to upgrade and incorporate RBM into their business applications,” added Dr Inderpal Singh Mumick, CEO, Dotgo.