Ross Video to launch software defined production ecosystem at Cabsat

Ross Video CABSAT18Ross Video will be presenting a range of solutions at Cabsat in Dubai. (Photo: Ross Video)

Ross Video has will unveil a range of Smart Production solutions designed to simplify workflows and help content creators meet their daily creative, business and technical challenges

Ottawa will be launching the latest addition to its Software Defined Production Ecosystem on its stand at the Cabsat Conference and Exhibition being held in Dubai World Trade Centre between 14-16 January 2018.

"It’s a very challenging time in the industry – IP is the dominant discussion topic and content producers are naturally attracted by the opportunity IP opens up for efficiency. However, IP brings its own set of challenges and we’ve seen many industry commentators hold up IP as an ideal or singular path to achieve agility, which is clearly not true in all cases," said Todd Riggs, marketing product manager for Ross Video. 

Software Defined Production (SDP) is a new and growing family of products based on the view that broadcasters should be free to choose the transport that is most appropriate for their project. SDP delivers adaptability, scalability and agility to broadcasters by moving away from single-function devices that mostly sit idle towards a pool of flexible resources that are able to meet production needs on-demand. 

“Ross continues to have the most comprehensive range of products in the industry”, stated Oscar Juste, director of sales for EMEA. “Broadcasters increasingly want to work with manufacturers offering packages that solve complete business problems, and we’re ideally placed to have these conversations with customers in the MENA market.”


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