World Telecom Labs has partnered with Icosnet, an operator in Algeria, to launch A2P (Application to Person) SMS service
The new platform will be used by domestic and global companies who want to communicate directly with their customers across the country.
Despite the rising use of IP messaging, SMS is still used across Algeria with the main operators providing services which include text sending and receipt.
More and more companies based in Algeria are using SMS to interact with and provide support to their customers as it is expected to be a better form of communication than email.
WTL noted that it worked with Icosnet to deliver its service quickly and cost-effectively through the provision of SS7 signaling gateways.
According to WTL, this enabled traffic to transfer between Icosnet’s IP networks and the existing networks in Algeria.
As Icosnet’s business expanded and evolved, WTL offered a variety of equipment including its VoIP switches.
Andrew Kinnear, executive director at Icosnet, said “WTL is a trusted and much valued supplier. Our business and infrastructure have evolved over the years and WTL is always there to support us. We truly appreciate the advice and expertise of the team at WTL.”
Leigh Smith, MD of WTL, also commented, “Of course, the great thing about text is that, unlike popular forms of IP messaging, it can be used to send and receive messages from anyone who has a mobile. Icosnet is setting the standard for African companies who want a cost-effective and reliable A2P SMS service to communicate with customers. Icosnet has always been an innovative operator and we are happy that our strong relationship continues.”